In today’s digital era, organizations are constantly embracing new tools and applications to improve their relationships and interactions with customers. Keeping up with the different platforms available and figuring out which ones can help accelerate your career is not easy.
When choosing what platform to pursue, it’s important to understand the demand of each, what a career path looks like, and what aligns best with your skillsets.
For those looking for a platform that is in high-demand and relatively low code, Salesforce should absolutely be on your radar, and here’s why.
Salesforce is the world’s #1 customer relationship management (CRM) Cloud platform.
The role of a CRM system is to give companies the tools to better manage customer interactions, support, and relationships through reliable systems, data, and processes. Among “The Big 5 CRM Companies,” Salesforce is #1 over Oracle, SAP, Adobe, and Microsoft. The Salesforce ecosystem includes a large partner network of applications and services used by more than 150,000 customers including leading brands such as Spotify, Amazon, Toyota, American Express, Adidas, Southwest Airlines, and more.
Salesforce is growing.
CRM is the largest and fastest-growing enterprise application software category, and Salesforce is the leader of the market. The organization has seen high growth recently, with a revenue of $17 billion in 2020, up almost 29% from the previous year.
According to the IDC, Salesforce is projected to keep growing, with an estimated new revenue of $1.2 trillion from Salesforce Cloud Products through 2024.